The Great Room workspaces to be rebranded as Industrious
The Great Room currently runs seven areas in Singapore, consisting of offices at One George Street in the CBD, Ngee Ann City on Orchard Roadway, and Raffles Arcade on North Bridge Road.
The rebrand comes four years right after US-headquartered Industrious– now a unit of CBRE– gotten homegrown The Great Room in May 2022. CBRE obtained complete control of Industrious in January 2025.
The Great Room also presently runs two areas in Sydney, Australia; two in Bangkok, Thailand; and just one in Hong Kong.
” Establishing an one global brand links our team and members all over the core values that have always specified us: premium hospitality, lovely design, and a real feeling of belonging,” adds Gentry Long, president of Industrious.
The action will combine Industrious’ Asia Pacific (Apac) areas, previously running under The Great Room, into its global network, the company stated in a June 17 launch.
The three brand-new places schedule to open in the city-state this year are at Keppel South Central on Hoe Chiang Road, Shaw Tower on Beach Roadway, and Stamford Place and Stamford Road.
Real estate following hospitality-led business contractor The Great Room– covering Singapore, Hong Kong, Bangkok and Sydney– are going to operate under the Industrious company, starting July 1.
” At the core, The Great Room and Industrious share the similar idea that work ought to really feel human,” claims Su Anne Mi, managing supervisor for Industrious Apac and co-founder of The Great Room. “That approach is what defined The Great Room throughout Apac, and it continues under the Industrious brand name.”
Industrious plans to expand its Apac folder by greater than 50% over the next year, involving the launching of 3 new places in Singapore this year. The pipeline is part of a wider international expansion, with the firm aiming to open over 60 brand-new locations worldwide in 2026.
